EVENT VISION
CONFERENCE

Conference focused on current event marketing topics with the participation of Czech and international speakers. Don't miss the conference where you will learn practical knowledge and tips from the best.

Conference topics

BRAND EXPERIENCE

We will focus on how to attract attention and engage event attendees through effective branding using strategic planning, creating engaging experiences for attendees, leveraging technology, offline and online interaction and much more. We will present inspiring examples of how successful brands have used creative and innovative approaches at public events to achieve maximum marketing impact.

CREATIVITY AND DESIGN

Creativity and design are key elements that bring uniqueness, originality and emotion to the world of events. We will present useful tips, practical examples of use, analyse the risks and explore new ways to enrich the event and create memorable experiences for participants. We'll explore different aspects of event design, including space design, visual and interactive elements, sound and lighting effects, games, theatrical performances, artist appearances and much more.

TECHNOLOGY

The block will focus on the latest technologies, such as artificial intelligence (AI), as well as trends in AV technologies and their innovative use to achieve maximum impact and audience engagement in events and marketing. We will explore aspects of AI that enable personalized and targeted communication with attendees, and other modern technologies that are pushing the boundaries of creativity in the marketing and event industry.

EVENT TALKS

For the first time ever at Event Fest, we are opening a space for EVENT TALKS, where you will be able to ask more questions. You can look forward to the topics of Event Safety, How to use events to build a strong brand, Trends, Changing Conditions (and Challenges) in Employment in the Czech Republic in Data and Sustainability in Events.

PROGRAM
konference
event vision

08:30 – 10:00 Registrace a snídaně

10:00 – 10:15

ZAHÁJENÍ KONFERENCE

Kateřina
Horynová

Prezidentka
Event Fest

Norbert
Pýcha

Zakladatel
Event Fest

František
Reismüller, Ph.D.

Ředitel
Česká centrála cestovního
ruchu - CzechTourism

Tomáš
Hübl

Předseda představenstva
Výstaviště Praha, a.s.

10:15 – 11:30 KREATIVITA A DESIGN

10:15 – 10:40

THE FUTURE OF EVENTS

Jordan Waid

Creative, Strategic, Experiential and Innovation Leader

10:40 – 11:05

CONTEMPORARY LIVE COMMUNICATION EVENTS

Toms Veiss

Event Producer & International Project Manager
Skudras Metropole LTD

11:05 – 11:30

WOW EFFECT SYNDROME

Aurimas Kamantauskas

Founder
Rekūrai LT

11:30 – 12:00 Coffee break

12:00 – 13:10 BRAND EXPERIENCE

12:00 – 12:25 ONLINE

BRAND EXPERIENCE IS THE BRAND

Janne Björge

Founder
Ystra Events

12:25 – 12:50

EUROVISION IS PERFECT: A LIVE EVENT FOR THE DIGITAL AGE

Martin Green CBE

VP Global Live Evenets
TAIT

12:50 – 13:10

NEVIDĚT A ZAŽÍT

Martin Voňka

Co-Founder
Metronome Prague & United Islands of Prague

13:10 – 14:10 OBĚD

14:10 – 15:20 TECHNOLOGIE

14:10 – 14:35

AI V EVENT MARKETINGU

Daniel Šturm

CMO
Seyfor

14:35 – 14:55

GAP BETWEEN TECHNICAL EXPERTISE AND VISUAL ART

Peter Prokopčák

Director
KVANT Events

14:55 – 15:20

PATŘÍ UMĚNÍ DO EXPERIENTIAL MARKETINGU?

Jakub Pešek

Zakladatel
Lunchmeat Studio

15:20 – 15:50 Coffee break

15:50 – 16:10 UDRŽITELNOST

15:50 – 16:10

UDRŽITELNOST - DATA, KNOWLEDGE AND TRANSPARENCY:
the keys to transforming the industry toward a sustainable future.

Jens Mayer

Managing Director
Jack Morton Worldwide

16:10 - 17:00 EVENT TALKS

16:10 – 16:30

BETTER SAFE THAN SORRY

Martin Královič

Founder & Head of Event Safety
PS:Events

16:30 – 16:45

JAK VYUŽÍT EVENTY PRO BUDOVÁNÍ SILNÉHO BRANDU

Nicole Karráová

CMO
#HolkyzMarketingu

16:45 – 17:00

TRENDY, ZMĚNY PODMÍNEK (A VÝZVY) V ZAMĚSTNÁVÁNÍ V ČESKU V DATECH

Tomáš Ervín Dombrovský

Analytik pracovního trhu
Alma Career (dříve LMC)

17:00 - 17:05 ZÁVĚR KONFERENCE

JUSTIN SVOBODA

MODERÁTOR

PETR MEJSNAR

MODERÁTOR

Speakers

CREATIVITY AND DESIGN

Aurimas Kamantauskas

Founder Rekūrai LT

The founder of the Event management company “Rekūrai LT”. Winner of first place in the B2E category of the Conventa Crossower, Europe's largest event awards, and winner of the AMBER PRIZE Special Jury Prize. Aurimas is a creator of disciplined, innovative, conceptual personal and business life events for twenty years. A mastership for work is gained from 5 years of drama’s theatre direction and events’ organizing lessons at university. Creating and managing synergy – in professional resources and ideas transforming context. Published a textbook “Good event: how to reach it?” events’ organizing discipline’s learning at university. Publicizing articles in publicity informing measures, TV and radio shows. Former President of the Lithuanian Badminton Federation Lives with his wife and three kids in Vilnius.
CREATIVITY AND DESIGN

Jordan Waid

Creative, Strategic, Experiential and Innovation Leader

Jordan is a Creative Agency veteran, Academy Award-winning film-maker and a PRECOG Futurist, that runs his own Creative Leadership, Brand Experience and Design Thinking Consultancy. His overall passion lies in helping people and businesses create, roadmap and deliver their own future. To keep pace with the speed of change, Jordan continually monitors the newest stories trending and shaping our future with his PRECOG REPORT, curated and published for free every fortnight.Furthermore, Jordan helps businesses harness the future for a competitive edge with his PRECOG FUTURITY LABS, combining both Human and Artificial Intelligence to create new commercial futures and mitigate risks for client and agency alike. His award winning brand experiences leadership ranges from all shapes and sizes, including events, trade shows, pop-ups, retail spaces, to integrated campaigns, Olympic Pavilions and Innovation Museums. Waid has been fortunate enough to collaborate with many great clients such as the United Nations, Visa, Samsung, Ford, Twitch, DHL, McDonalds, Disney, Rolls Royce, BBC, ITV, Citi, Red Bull and Vodafone.
BRAND EXPERIENCE

Martin Green CBE

Major Event Producer

Martin has masterminded some of Britain’s most significant major cultural events including the London 2012 Olympic and Paralympic Opening and Closing Ceremonies, Hull UK City of Culture 2017, Unboxed; Creativity in the UK and most recently the ceremonies and cultural programmes for Birmingham Commonwealth Games 2022. In 2023 he led Eurovision in Liverpool on behalf of Ukraine. Such success has earned Martin an international reputation. He was an advisor to the Japan 2020 Olympic and Paralympic Games and the Dubai Expo 2020. In 2018 He was awarded an honorary doctorate by the University of Hull and made CBE in The Queen's New Year Honours List.
BRAND EXPERIENCE

Janne Björge

Founder Ystra Events

Janne built the Nine Yards agency from zero to 150 million euros in 14 years. After more than 2500 international events and campaigns, he sold the agency. Nine Yards has been ranked in the top three best agencies in Sweden for the last 7 years and won EUBEA, European Best Event Awards in Seville. Janne is a senior consultant for Carlsberg, Audi, Volkswagen, Spotify, an international speaker on stages around the world, a regular teacher at the University of Gothenburg, Berghs School of Communication in Stockholm, a board member of the Swedish Association of Communication Agencies and chairman of The Gothenburg Marketing association and a major player in Brand Experience and Blue Ocean strategy in Scandinavia. With Janne we will look at how to create big activations and meaningful brand experiences.
KREATIVA A DESIGN

Toms Veiss

Event Producer & International Project Manager Skudras Metropole LTD

Toms Veiss is the international project manager & event producer of the creative association "Skudras Metropole" (Latvia). The list of projects managed by Toms includes events of various directions - pop-up projects, product launches, corporate events, public events, experimental projects, gastronomic performances and many others. The agency also collaborates with several world-famous brands such as Porsche, Hugo Boss, Rolls-Royce and many others. The agency has received more than 30 awards in the world's most influential events industry competitions.
BRAND EXPERIENCE

Martin Voňka

Co-Founder Metronome Prague & United Island of Prague

Martin Voňka is an experienced producer behind big names of the Czech festival scene such as Metronome Festival or United Islands of Prague. Throughout his career, he has also been involved in Karel Schwarzenberg's presidential campaign as a campaign director, led the EU Enlargement - 5 years later conference on the fifth anniversary of the biggest enlargement of the European Union and many more. He will share with us from his experience how to successfully use brand experience at public events.
SUSTAINABILITY

JENS OLIVER MAYER

Managing Director, Jack Morton Worldwide

Jens has built his career helping brands build strong relationships with the people that matter most to them, through live and digital marketing. He leads our offices for the German-speaking market, working with clients including BMW, Riot Games, Mini, Kodak, Škoda, Samsung, Novartis, Adidas, Electrolux, SABIC and HERE. With more than 25 years of experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world. Prior to joining Jack, he was Managing Director for agencies including Informa Business Communication and IVBC, Informa’s virtual events business.
TECHNOLOGY

DANIEL ŠTURM

CMO Seyfor

Daniel Šturm, Seyfor's current Chief Marketing Officer, is an experienced professional with a distinguished career in the marketing industry. Previously, he worked as Marketing Director at Česká spořitelna and Home Credit. Daniel is also the co-founder of several innovative projects, including tabloid site super.cz, peer-to-peer platform zonky.cz and Rentee, an Indonesian phone lending platform. His career path has also taken him to positions as commercial director at Radio Evropa 2 and Vltava Labe Press, as well as managing director at Stratosfera. Daniel is a passionate supporter of the use of AI in marketing and is known for his innovative approach and passion for technology.
TECHNOLOGY

PETER PROKOPČÁK

Director, KVANT Events

With many years of experience in the event management industry, Peter Prokopčák is the director of KVANT EVENTS (a subsidiary of KVANT Show Production s.r.o.). He specializes in the production of innovative and impressive shows in the Middle East region, using state-of-the-art technologies such as laser shows, holograms and digital multimedia. As the leader of a team of talented professionals, he is focused on creating memorable and engaging experiences for diverse audiences. His extensive experience in retail, media and security management allows him to provide comprehensive and tailored solutions for each project. He is known for his approach to innovation and creating environments that leave a lasting impression.
Event Talks

MARTIN KRÁLOVIČ

Founder & Head of Event Safety PS:Events

Martin is one of the few in Slovakia dedicated to crowd and event security management. For ten years he was in charge of more than 600 volunteers at the Pohoda festival. He was responsible for the security at the protests for a decent Slovakia in Bratislava, and was involved in security measures at events such as the Vienna Marathon, the Pohoda Festival, the Million Moments for Democracy and Pope Francis' visit to Slovakia. Last year he was responsible for security at concerts of Depeche Mode and Rammstein in Slovakia. He lectures "Festival Production" at JAMU in Brno. He holds a degree in Crowded places and public safety management from Coventry University, UK and before that a degree in Crowd safety management from Buckinghamshire New University, UK. He is the owner of PS:Events agency and currently works there as "Founder & head of event safety". He also works as a safety advisor to the Mayor of Bratislava.
Event Talks

NICOLE KARRÁOVÁ

CMO #HolkyzMarketingu

She has worked in marketing for more than 7 years. Now she is leading marketing for the largest educational platform for marketers #HolkyzMarketingu as CMO. She regularly educates for the public and companies on TikTok, Brand Building on Social Media and Online Marketing Basics. She spent three years at Česká televize as a social teamleader, where she managed content for 15 people, several brands and the corporate brand. She is interested in culture, sociology and feminism, and has been active on networks for several years as the @jsemfeministka, where she has accumulated thousands of followers on Instagram and TikTok.
Event Talks

TOMÁŠ ERVÍN DOMBROVSKÝ

Alma Career (formerly LMC) labor market analyst

Through research and other data sources, he maps the main phenomena and trends in the interconnected worlds of education and work. He regularly presents findings and recommendations that can help improve the collaborative environment to HR people and organizational leadership. He is also a member of the team of external advisors to the Minister of Labour and Social Affairs of the Czech Republic. In addition, he takes care of community service activities beyond the daily business of Alma Career (operating in the Czech Republic under the name LMC until the end of 2023), where he is employed for the thirteenth year. Alma Career develops online services for education and job search, such as Jobs.cz, Prace.cz, Profesia.sk, Platy.sk & Platy.cz, Seduo.cz, Atmoskop.cz and other portals and mobile applications.
TECHNOLOGY

Jakub Pešek

Founder Lunchmeat Studio

Jakub Pešek is founder of Lunchmeat Studio, which has specialized in media design, interactivity, current technologies and audience experience for more than ten years. He has delivered ideas and solutions for a wide range of local and international brands, including Adidas, Red Bull, Gopro, Dinosauria Museum Prague, Budvar, Prague fashion week, Hilton, Signal festival, Kunsthalle Prague, and the National Theatre. Last year, together with Apropos architects, Lunchmeat Studio won the design competition for the Czech National Pavilion at EXPO 2025 in Osaka, Japan. Apart from working on commercial projects, Jakub is involved in the organisation of the namesake Lunchmeat Festival, which annually invites several dozen technologically advanced audiovisual projects from all over the world to Prague. He himself works as an artist and director and in his projects he works with new technologies ranging from precise 3D scans, synchronization of projection with laser, or modulation of plasma beam with sound composition.

Annotation and video invitations

MORE INFORMATION ABOUT THE PROGRAMME AND SPEAKERS COMING SOON!

Official partner:

Patronage:

Main Partners:

Partners:

Media partners:

© 2024 All rights reserved